I grew up in a structured and happy home in Madrid, Spain.

From a young age, I was curious, mischievous, and revolutionary, always seeking to break away from the norm and explore my true self.

Over the years, I've dedicated myself to personal growth, studying why people deviate from their authentic selves to conform to societal expectations.

I have spent half my life working vigorously on myself, recognising every part and studying why human beings, based on a collective belief system deviate from their purpose and authenticity to follow the established social norm. I believe what has made us suffer the most will become our greatest strength.

In between all this, I graduated in Law school and I studied a Master's Degree in Communication and New Technologies in Madrid, where I was working on a high tech multinational company full time.

The following year, I was offered a job in London for another big corporation. Later, I decided to change my life completely and went to Asia , where I did several yoga teacher training courses, conscious relating and  Transformation Coaching.

After working as the Marketing Director for three hotels in Tulum, Mexico, I felt compelled to create something of my own. Thus, I founded my own brand studio, focusing on helping individuals discover their authenticity and unleash their full potential. This led to the realization that I could combine my passion for branding with my desire to assist others in finding their voice and purpose. And so, the idea of creating brands for people was born.

Through this project, I aim to guide individuals in exploring their authenticity and identity in a practical and tangible way, ultimately enabling them to monetise their full potential. I believe that when we allow ourselves to shine, we inspire others to do the same.

Personal Brand

My methodology focuses on achieving concrete and quantifiable results.

Through a custom process, I help you identify and transform deep-seated beliefs that hinder your progress, enabling you to effectively reach your goals.

My distinction lies in my pragmatic approach aimed at achieving tangible and measurable changes in your life.

My personal brand encompasses my reputation, my commitment to excellence, and my vision for a better future, both for myself and for those around me.

My deep conviction is that when one shines, evolves, and becomes the best version of oneself, it allows and inspires others to do the same. That is why I believe that only in this way can we achieve a better world.

What am I good for?

I am your support to co-create your personal brand, from self-observation and self-knowledge, for a subsequent capitalisation of your resources, expressing your values and skills.
We create a better life for you and consequently for those around you.
We define your life by a vision of the future and not by memories of the past.


On numerous occasions I have perceived in my clients that what they would like to undertake or achieve, does not work, since they have belief systems in contrast to their desires, that is when all those limiting subconscious beliefs must be reprogrammed. for ones that fully support what you want to achieve in life.

I help you find your innate authenticity.

Who am I good for?

I am addressing all those who want to feel fulfilled in life, who wake up on Mondays with the intention of adding true lasting value, not only to themselves but to society.


To all those brave people who have questioned established social norms, both external and those that they themselves have imposed.

To all the people who want to live differently and believe in the possibility of building a reality, no matter how small that possibility may seem.
I assure you, it is possible.

our method